Art Director + UX/UI Designer
L. Alejandra Serpa
Art Director + UX/UI Designer
L. Alejandra Serpa
Art Director + UX/UI Designer
L. Alejandra Serpa
Creative professional with 10+ years shaping brands, visual systems, and digital experiences. I work at the intersection of creative strategy and design craft — across hospitality, technology, government, and nonprofits — creating work that doesn't just look good. It solves something.
Creative professional with 10+ years shaping brands, visual systems, and digital experiences. I work at the intersection of creative strategy and design craft — across hospitality, technology, government, and nonprofits — creating work that doesn't just look good. It solves something.
Work
About
Good design brings order to complexity. And makes it look effortless.
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Curiosity drives my process — I ask why before I ask how. Over 10 years working across industries has taught me that good design is never just aesthetic. It's strategic, intentional, and built around the people who use it. I bring both big-picture thinking and the attention to detail that makes the difference between work that looks good and work that actually lands.
With 10 years of experience in the creative industry, I craft visual narratives that are both aesthetically pleasing and deeply engaging, telling stories that resonate with audiences and users.
Driven by curiosity, creativity, and a deep understanding of usability, I strive to design experiences that connect with users and enhance their interaction. My approach blends storytelling with a keen eye for detail, ensuring that each project effectively communicates its message, engages the audience, and offers a seamless user experience.
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Say Hello!
Feel free to send me an email or call me
alejandraserpa@gmail.com | 202-210-0030.
Currently based in Washington, D.C.
Feel free to send me an email or call me
Currently based in Washington, D.C.
Feel free to send me an email or call me alejandraserpa@gmail.com 202-210-0030
Currently based in Washington, D.C.
Check my LinkedIn →